When organic foodies Nigel and Ayo Hart became frustrated in their search for natural and organic hair and skincare products for their twin baby girls, they decided to develop their own brand. The Biondo Group created the visual story of Dolphin Organics, a line of organic shampoo, body wash, conditioner, lotion and bubble bath for infants and toddlers, and the brand extension for tweens, DO Naturals. To convey the products’ purity, the agency dressed the line in bright white bottles, each with a vibrant green top, as a reflection of the natural world. On each bottle, the letter “o” in Dolphin is color coded to match the product. The pack’s front tells the brand story, and whimsical icons precede each product benefit. The back panel lists certifications and spells out ingredients in a chart with three categories: organic, natural and artificial, with “artificial” empty. DO Naturals — conditioner, shampoo, body wash, moisturizer and detangler in hot pink bottles with white caps — are designed for girls aged seven to 12. www.biondogroup.com
The organic hair and skincare products are dressed in bottles with vivid colors.
April 7, 2014