Brand design agency ButterflyCannon, has redesigned the branding and packaging for Oriflame Cosmetics’ expert hair care range, HairX.
Originally briefed to inject new life into the HairX brand and draw attention to the scientific expertise and ingredients behind the products, ButterflyCannon, sought to create a pack relevant for today’s haircare routines, with straightforward and trustworthy communication supported by a feeling of luxury.
“The new design beings modernity and a ‘salon-esque’ feel with its bold typographic execution and use of premium colored foils on the labels,” says Jon Davies, Creative Director, ButterflyCannon.
The newly formulated products are designed to benefit both the scalp and the hair, with an innovative new active ingredient 6-Gingerol, which offers antioxidant, soothing and purifying benefits. To help communicate this unique benefit, ButterflyCannon, developed the 6-Gingerol icon which features on all packs as well as appearing in the brand’s wider communication.
“We’re really pleased with the new design for the HairX range; ButterflyCannon has captured the true essence of the brand and has achieved an excellent balance between our scientific and caring credentials,” says Lucie Simsova, global brand manager, Oriflame Hair Care.