RASPINI COLD CUTS

PLASTIC

 Raspini’s finest quality in cold cuts is currently known at a local level, where consumers appreciate its genuine Piedmont tradition. The new brand positioning by creative workshop Artefice Group intends to spread that same superior quality throughout the nation with the help of special testimonials. Raspini’s workers promote the history of the brand and have become an essential part of its visual identity. Artefice Group chose to convey all Raspini’s values on an original pack design with copy that talks about history, taste and passion for cold cuts. Artefice Group redesigned the packaging into an open-and-close tray that guarantees freshness over time. arteficegroup.com/en