Color-Logic Expands into Flexible Packaging
The metallic special effects can help brands differentiate their packaging.
Color-Logic metallic special effects are now available for flexible packaging. Discussing the fast-growing flexible packaging market, Color-Logic Director of Sales and Marketing Mark Geeves comments: "Brand managers and their graphic designers, who have long used the Color-Logic process to produce offset packaging and flexographic printed labels, are now bringing Color-Logic to flexible films and shrink wrap materials. Designs for printing on metalized films, for example, require complex white ink masks which can be generated with just a click of the mouse with Color-Logic software. Our user-friendly InDesign plug-in enables graphic designers to produce dramatic effects and achieve greater shelf impact to by allowing the substrate to become part of the design. Color-Logic software also permits using metallic silver inks with CMYK inks to produce dramatic effects on conventional films and other substrates."
With the Color-Logic Process Metallic Color System, brand managers, product managers, corporations and advertising agencies can differentiate themselves and their clients from the competition. Color-Logic tools work to simplify design and print production, creating eye-catching decorative effects for use on branded product packaging and associated collateral. The Color-Logic system is compatible with offset, inkjet, flexography, digital presses, screen printing and gravure. According to the company, it is ideal for packaging, pouches, direct mail, point-of-purchase material, signage, postcards, literature, booklets, labels, shrink sleeves, calendars and much more.