H.B. Fuller Introduces Sesame Dry End Technology
Inadequate corrugated packaging can impact a brand’s image.
H.B. Fuller Company has introduced Sesame dry end technology, the company’s latest addition to its line of packaging solutions for corrugated boxes. Sesame dry end products offer all the benefits of H.B. Fuller’s traditional Sesame tape products with the added benefit of running on the dry end of a corrugator.
“Sesame dry end tapes have been met with great interest among corrugators who are increasingly faced with economic, production and performance challenges,” says Peter Lockey, global business director. “Our new technology provides a cost-effective method on the dry end for handle reinforcement, easy opening, closing applications and retail ready packaging. It provides great value to a business where packaging performance and efficient operations are key.”
H.B. Fuller’s Sesame dry end tapes combine fiber technology with hot melt adhesives to deliver a strong and durable packaging solution. With the new technology, corrugated manufacturers can reportedly get the superior bond and super-clean opening typical of wet-end applications. Applying the tape on the dry end offers additional benefits, such as greater efficiency and tape control, according to the company, and quick and easy set-ups and roll-to-roll splicing lead to minimized down time and waste.
Corrugated packaging plays an important role in protecting products through the supply chain, and more and more companies are looking for continued brand representation on the shelf. Inadequate packaging can impact a brand’s image, generate a negative user experience and result in high packaging or product return costs. H.B. Fuller claims a deep understanding of the demands and challenges the packaging industry faces and for decades has worked with the industry to develop smart and cost-effective solutions.
Sesame dry end tape technology aims to provide clear advantages in supply chain integrity. Its reliability and performance has been established through testing that demonstrates it provides better adhesion to the package and better tensile strength than traditional PSA products, the company states, and says tests show a 218 percent improvement in peel strength compared with a traditional PSA and a 90 percent improvement in tensile strength. In addition to strength, the ability to cut into this fiber-based solution is designed to provide a clean edge for great-looking retail-ready product displays.
“Over-engineered packaging can lead to high material and production costs,” says Lockey. “Having the right design with targeted reinforcement is key to saving you money. For corrugators concerned with high performance and cost, our Sesame dry end technology hits the mark.”