My Private Brand's 2014 Vertex Award Winners Announced
My Private Brand has announced the winners of the 2014 Vertex Awards, which saw more than 250 entries from 21 countries and 55 retailers.
The publication states, "Retailers are playing to win and creating compelling customer-focused brands. In particular, we would like to congratulate the overall Best in Show winner Eroski and their agency, Supperstudio, both hailing from Spain. Their work proves that great retail brands are engaging, entertaining and truly special."
To enter the contest, packages must have been introduced in-store between November 2013 and November 2014. Judges scored each entry on five criteria: design, information architecture, originality, structure, and x-factor. An overall numeric score was then assigned to each entry. Gold, Silver and Bronze Awards were awarded based on the numeric score, as a result, there are some multiple winners at a given level.
To see all the winners, check out My Private Brand's full announcement.