Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has developed the visual identity and packaging for CbyB, the first range of chocolates by Brigaderia, the Brazilian confectionary boutique specialising in brigadeiro sweets.
The visual identity was built through the mix of contrasting visual elements — black and white vintage style engravings combined with simple yet bold and vibrantly colored illustrations — which at first might not seem like a good fit, but when combined bring out not just the brand's witty personality and evoke what eating chocolate is all about.
Gustavo Piqueira, head of Casa Rex and designer of the project says, "The choice to eat chocolate is not a rational one; we don't pick a specific flavor based on logic, a more emotional experience takes place — each different chocolate can arouse a different feeling, and just the thought of them is enough to set off the imagination in some of us. This is what our identity sought to portray."
Be it an antique vase with vibrant yellow flowers, an old-time pool player ready to hit a lime green ball, or an old hot air balloon floating up through pink clouds, these contrasting visual elements playfully come together to suggest sound and movement in a series of visual story lines paired with each different flavor and chocolate format. No one pack will ever be quite like the other, allowing the product line to always present a new pleasant surprise.
Comprised of chocolate truffles, chocolate bars, and dragées, the CbyB product line launched in March 2015, and is available in all of Brigaderia's stores across Brazil.
Casa Rex had previously designed the packaging for Brigaderia's tea cansisters. See them here.