MWV's MiniMod Offers Beauty Care Brands Portability and Convenience
The global packaging company expands its portfolio with the launch of this airless pump-on-pouch dispensing system.
MeadWestvaco Corporation, a global leader in packaging and packaging solutions, introduces MiniMod, the company’s new airless pump and pouch dispensing system.
MiniMod’s airless design incorporates an easy-to-push button actuator for comfortable and controlled dispensing, and a flexible pouch, which is available in “stock” 25ml and 40ml sizes — or can be fully customized to a desired shape or volume. The dispensing solution works well with low-to-medium viscosity products, such as skincare crèmes, lotions or haircare products. MWV partnered with Ampac to develop the pouch technology and Marietta Corporation/KIK Custom Products to assist with customers’ product filling needs.
“We all have busy lifestyles today, but that’s no reason to sacrifice excellent brand experiences with our favorite beauty products. Through our consumer insights research, we’ve found consumers store their favorite products in desk drawers, purses, backpacks and in the car. Many consumers use these products more frequently on-the-go than at home,” says Amber Ellis, vice president, MWV Beauty. “It’s in these instances where MiniMod is most valuable. The slim, compact design can fit almost anywhere, so consumers can take their favorite brands everywhere.”
The solution represents MWV’s leadership in creating dispensing solutions designed to fit consumers’ lifestyle and beauty rituals. Increasingly, portability and convenience are key packaging needs as brands work to deliver solutions that align with consumers’ increasingly mobile lifestyles. MiniMod offers consumers the convenience of carrying their favorite brands everywhere they go, without having to compromise their routines or limit the use of their favorite products.
“The beauty and personal care industry is trending towards convenience and portability, but on-the-go packaging for beauty brands is still dominated by travel and sample-size packages,” says Kevin Clark, president, MWV Home & Beauty. “Consumers want more from their beauty brands than a smaller version of their at-home dispensing solution, especially when it comes to functionality. MiniMod offers unmatched consumer benefits, ensuring that every use of their favorite brands lives up to the brand promise — every time and everywhere.”
MWV will introduce MiniMod at Luxe Pack New York in New York City on May 13-14, 2015. The company will occupy booth B-306 at the show, where MWV will also display its full portfolio of beauty and personal care and fragrance dispensing solutions.
GCI Magazine’s Innovation Roundtable Discussion will feature MWV’s Amber Ellis presenting on MiniMod on Thursday, May 14, at 11 a.m. at Luxe Pack. Attendees will hear Amber’s analysis of the consumer insights research that led to MiniMod, the product’s technical specifications, brand benefits and how it fits into the rest of MWV’s product portfolio.