The traditional, Greek feta cheese from Pure Dairy for COLES now has packaging that stands out in the Australian supermarket chain. The striking label combines the brand-new lacquer options from Verstraete IML — Matt IML and UltraGloss IML — with Metallic IML.

Pure Dairy is a reigning figure in the Australian dairy market. Adrian Josephson, managing director of Pure Dairy explains: “We are proud of our extensive knowledge of domestic and foreign dairy products and we dedicate our efforts to high-quality dairy products from across the globe — from Australian Mozzarella and New Zealand FCMP through Swiss Emmental and Italian Parmesan to Greek feta and American Coloured Cheddar. Quality is key. Besides that, we offer a total solution for diary buyers and sellers thanks to our Total Supply Chain Management System.”

Pure Dairy joined forces with COLES and worked for 18 months on the production and packaging of a feta cheese that is matured in wooden vats for 3 months. John Hicks, CEO of Pure Dairy says: “We chose Paragogiki Thrakis as our exclusive Greek manufacturer because they combine a modern and high-quality production process with traditional know-how and experience in the Greek cheese-making sector. That is why their traditional feta perfectly fulfils the high quality requirements of COLES.” In February 2015, the partners launched COLES Finest Barrel Aged Feta in the Australian COLES supermarkets.

Why Matt IML + UltraGloss IML + Metallic IML?

“Packaging that catches the eye, tempts the consumer, excites the senses ... That is what makes the difference on the shop shelves," says Hicks. "We proposed a combination of the brand-new lacquer options from Verstraete IML to COLES: Matt IML and UltraGloss IML. Add these two contrasting look & feel options together, and you illuminate an exceptional level of detail while strengthening the artwork of the packaging. A masterstroke, because this packaging was not only a first for the COLES Finest dairy line but also for Australia. And, we used the Metallic IML for an extra luxurious effect. The perfect choice to fulfil the high-quality standards of COLES Finest premium products."

Why IML labels?

“The two most important benefits of IML labels are the high-quality, sustainable printing quality and the detailed finished touches," says Hicks. "In addition, IML provides excellent design possibilities and a wide range of look and feel options. That means that you can use the label to highlight certain product features. So, in the end, the high quality of the IML labels emphasizes the authentic origins and the superior quality of the Barrel Aged Feta. And the detailed finish of the IML labels reflects the attention to detail of the traditional Greek feta cheesemaker Paragogiki Thrakis.”

“Verstraete IML has been a skilled, innovating and flexible partner throughout this entire process," says Josephson. "The high quality of their IML labels, the creativity of the company and the short delivery times made a great impression. The superior quality of the final product is, after all, the best proof of the high level of expertise and the unique qualities of all the partners. Hellenic PLAST (Greece) was the injection molder of service. Together, they made sure that COLES Finest Barrel Aged Feta was successfully launched in the COLES supermarkets. 

says John Hicks