New Michelob ULTRA Pure Gold is made with organic grains and has only 85 calories and 2.5 carbs. Like Michelob ULTRA, the new brew will be free from artificial colors and flavorings. The packaging has received Sustainable Forestry Initiative approval.
"We're proud to be a brand for consumers who balance their healthy, active lifestyles while also being able to enjoy beer. We know organic ingredients are important, and with Michelob ULTRA Pure Gold we're able to provide a new beer with a unique golden look and taste," said Azania Andrews, vice president, Michelob ULTRA. "We're tapping into the occasion of spending time outdoors with friends and soaking in the same nature that inspired our new brew—a time we're referring to as Pure Golden Hour."
Michelob ULTRA Pure Gold was born from a commitment to innovate using ingredients and inspiration from nature, which is why the brand is also announcing a partnership with 11-time World Surf League Champion Kelly Slater to represent the new beer throughout the year. Slater is committed to innovation and championing an active lifestyle rooted in nature.
"I'm excited to partner with the brand as they launch this next innovation in beer—Michelob ULTRA Pure Gold. Whether you're a pro athlete or just someone looking for organic ingredients, it's a choice that everyone can feel good about," Kelly Slater said.