Baku, the capital of Azerbaijan, is the host of the first European Games in 2015. Milla, Azerbaijani dairy company has been selected the official dairy supplier of the Games and briefed its local agency Artgroup Bruketa&Žinic OM Baku to create a promotional solution for the brand.
After market research, the agency has decided to go with ayran, the best-selling product in Milla’s portfolio, and number-one sold ayran brand on the market. Moreover, ayran is a typical Azerbaijani drink traditionally consumed several times a day, made of yogurt, salt and water. Due to its Azerbaijani origin, that product category was a perfect choice for the event and the limited edition packaging.
The agency’s art director illustrated 12 different sportsmen for the sports represented at the Baku 2015, and each sport got its own ayran.
Artgroup Bruketa&Žinic OM / Kitica Keki (Creative Director), Helena Rosandi (Director), Vlado Peri (Art Director, Illustrator), Ilham Akbarli, Ulviyya Mutallimova (Copywriters), Usya Akhundova (Account Manager)
Full-service advertising agency Bruketa&Žinic OM is one of the 17 world’s leading independent agencies according to Campaign magazine (London, 2014) and one of the most award-winning advertising agencies in Southeastern Europe, with over 400 international awards for creativity and efficiency.
The group numbers some 80 creatives and experts in brand strategy, packaging design, graphic, spacial and product design, strategic planning and every kind of on line and off line marketing communication.