New Kiehl's Product Introduced in Protective Packaging
The Prix d’Excellence de la Beauté Marie Claire 2015 France prize-winning Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate serum offers plumping properties and intensive 72-hour hydration in a concentrated formula designed to treat age-related symptoms of dehydration. Because of its fragile formula, which contains no parabens, fragrance or wax, an airless package was essential, and as such, Kiehl’s called on airless packaging technology specialist Mega Airless to provide the packaging for the 75ml version, launched this summer.
Optimizing the filling process for such a delicate formula was a real challenge for Mega Airless’ U.S. arm. The company says its Mezzo dispenser ended up being perfect for the job, as it has a wide opening with no neck, offering optimum filling conditions: The process is quicker and almost no product is wasted during the operation.
An added bonus was that Mega Airless’ operations in the U.S. — headquarters, product development and packaging production by Mega Pumps, as well as its short delivery times — meant that the company was able to optimize time-to-market.
Representatives of the brand said they very much appreciated Mega Airless’ Mezzo range because of its strength as well as its design and ergonomics. The container was decorated with screen printing, using two passes.