Flexible Product Delivery Systems Designed from Customer Feedback

The five packaigng options show customers the brand can help them work the way they want to.

WD-40

For 60 years, WD-40 Company has created product options to help trade professionals and heavy DIYers accomplish the tasks they need to in the way they want. Based off consumer feedback and the desire to make customers’ jobs, tasks and lives easier, the brand has continually innovated its variety of delivery systems to include five different options: a pinpoint stream, flexible reach, precise control, wide spray or soak. WD-40 Smart Straw packaging sprays two ways—a pinpoint stream and wide spray—with its permanently attached straw. www.wd40company.com

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.