Blending In to Stand Out
Just in time for the autumn hunting season, Coca-Cola’s Mello Yello is bringing back its camouflage package designs through a partnership with camouflage maker Realtree. The limited edition Mello Yello packaging features 12 natural colors in a 3-D pattern that helps it blend into a variety of fall and winter habitats. The packaging invites consumers who love the great outdoors to unwind and refresh with a Mello Yello.
“The rugged adventures of Mello Yello fans are limitless, and they’re unapologetic about their passion and enthusiasm for the outdoors,” says Bobby Oliver, director of Coca-Cola’s sparkling citrus brands. “Our partnership with Realtree proved to be a game changer last year by even further establishing Mello Yello as the perfect, must-have beverage companion for fans as they gear up for the outdoors.” The camouflage packaging will be available in multiple sizes on cans and bottles of Mello Yello and Mello Yello Zero in retail outlets nationwide and on Amazon Prime Pantry through December. www.melloyello.com • www.realtree.com