Tattoo Artist Adds Spark to Graffiti Wine Redesign
ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division is expanding its beverages portfolio with the launch of Graffiti Wine.
ROK has sourced its Graffiti Wines from off-the-beaten-path regions of the world such as Mumbai in India, Campania in Italy and the Quereteo Valley in Mexico, focusing on single varietal grapes such as Chenin Blanc, Falanghina, Sauvignon Blanc, Aglianico, Syrah and Cabernet.
"While the quality of the wine itself is of course important, we know the design of the label is vital in the success of a new wine introduced to the market and, as such, we wanted our wine range to be truly visually outstanding. ROK Drinks have partnered with Diana Munoz, the Los Angeles-based graffiti and tattoo artist, who has designed hugely creative and compelling artwork for our wine bottles that will connect with the buyers," said Jonathan Kendrick. "Our Bottles look spectacular and the wine is superb."
Graffiti Wine will be available early December in the US Market, priced between $15 and $20 per bottle, with a second rollout into the UK and Europe in early 2017.