Protecting Your Brand from Counterfeiters
Putting anti-counterfeiting measures in place to protect your brand is now commonplace. Counterfeiters are getting increasingly savvy, proving that the packaging industry needs better technology and more solutions.
Global anti-counterfeiting solutions are expected to grow between a CAGR of 12.8% to 16.1% over the next five years. It’s a vicious cycle – counterfeiters take, anti-counterfeiting measures grow. The pharmaceutical sector alone was hit with $75 billion revenue in counterfeit drugs.
Brand manufacturers need to protect consumers from counterfeits, follow the latest regulations and avoid FDA sanctions and recalls. Innovations and technology that track and trace a product through the entire supply chain have become increasingly critical as a result. PMMI, the Association for Packaging and Processing Technologies, examined this trend in depth by interviewing 75 brand manufacturers, industry experts and technology suppliers. For highlights of PMMI’s "Brand Protection and Product Traceability Market Research Report," download the latest infographic below.