YumEarth is rolling out new packaging as the brand expands its product line and continues its effort to leave less of an environmental footprint. The updated packaging builds upon a white background with natural colors, a new logo, prominently displayed certifications, and product photography for an added mouth-watering effect. The new tagline, “sweet on simple,” takes its place, front and center.
“Packaging is where the consumers form their first impressions and our cleaner look now compliments the taste of our candy, the attitude of our brand and our cleaner ingredients,” says YumEarth project manager, Julia Lorusso. “We really wanted packaging that showcased our whimsical spirit in a fresh, eye-catching way.”
Since YumEarth’s beginning in 2007, the focus has been on making every product with honesty and integrity, and now the same philosophies will extend to the packaging. Most of the YumEarth packaging is manufactured in factories built to LEED’s sustainable building guidelines and using equipment powered by wind-generated electricity. www.yumearth.com