API launches a custom decorative holography service, Holonique™ Boutique, providing brands with specialized knowledge in the use of holography and 3D designs that can, as an integral part of the product pack design, add the extra dimension to brands across the food, beverage, personal care and beauty sectors.

Holonique Boutique is a key element in API’s expansion of its holographic foil and film manufacturing capabilities. This expansion includes the $8.5 million investments in its North American Center of Packaging Excellence in Lawrence, Kansas, and manufacturing in Livingston, U.K. These production facilities ensure API’s manufacturing base meets its global customers’ needs, enabling the supply of industry-leading decorative holographic foils, films, and laminated boards across the supply chain in North America and Europe.

The Holonique Boutique custom design team is led by David Peters, creative development manager, whose two decades of experience in luxury products and packaging spark innovation and aid brand evolution to a larger audience, including designers, printers, and brand owners. This breadth of experience ensures that API can help identify relevant trends and offer the optimum packaging approach for each customer. By working to identify the underlying need in each customer’s brief and ensure that the creative solutions presented answer this need, API’s expertise in holography will deliver the best results for each customer’s package.

“As brand and category managers grow more sophisticated with their market segmentation, holographic and diffractive patterns are becoming key to this differentiation, delivering luxury effects, increased customer perception, and premium impact as part of the overall packaging design,” says Peters. “By working closely with our customers and from a much earlier stage, our Holonique™ Boutique team are here to guide through the complete process, with support at every level.”

Uniquely, API’s end-to-end holographic design and manufacturing capability help make holography genuinely relevant for brands. Holographic techniques can be incorporated into packs, and the Holonique™ Boutique team works with customers and designers to develop this concept – from knowing how the light will catch a shopper’s eyes by combining with the pack structure and print, to taking inspiration from the latest trends to deliver dynamic impact, the opportunities to add depth and sophistication are plentiful.