Just 16 months after its U.S. launch, Estrella Jalisco, a Mexican beer from Guadalajara, has introduced a foil-top seal as an innovative packaging element in the canned beer category. The red seal packaging, featuring the Estrella Jalisco star, gives the can a premium look.
“We take pride in the quality and heritage of Estrella Jalisco, and strive to ensure that our consumers have an excellent experience when consuming our carefully crafted brew,” says Yonathan Bendesky, brand director for Anheuser-Busch, Mexican Imports. “The foil top is a threefold opportunity for us: the innovation adds a premium element to our consumer’s experience, it allows our brand to differentiate itself in the marketplace, and it introduces an upgrade within the canned beer category.”
Estrella Jalisco is launching the foil top seal at a time of significant growth in the canned beer space. According to the Beer Institute, more than 55 percent of beers consumed in the United States are served in cans, and that number continues to rise as more brands package their product in cans. www.estrellajalisco.com