Farm-to-Face Botanical Skincare Line with Honey Generates Buzz
When avid gardener Mark Veeder spotted a plant that looked like Echinacea, but with green flowers, he sent it to a few horticultural labs. He was told he’d grown a new genus of Echinacea that happened to have 300 percent more natural antioxidant than common Echinacea. He did what any high profile PR guru would do: He patented the plant, gave it a name—GreenEnvy—and launched Farmacy. The company motto, “farmer cultivated, scientist activated for fresh, radiant skin” conveys that mix of science and nature that resonates with beauty consumers.
Farmacy now cultivates GreenEnvy at Willow Wisp Organic Farm in Pennsylvania and Patent Wall Organic Farm in the Catskills. Farmacy’s Honey Drop lightweight moisturizer is infused with honey collected from bees that pollinate the Echinacea GreenEnvy flowers. Although the company does rely on ingredients found in nature, the skincare products are formulated in a lab with manmade compounds. Veeder says it’s the combination of both natural and manmade ingredients that makes the products effective. The packaging is also a combination of sustainability and science. The unique brand origin is told through the folding origami-like paperboard packaging. Once unfolded, the glass jar, reminiscent of a honeycomb, comes with a magnetized lid to hold an application stick. Farmacy’s packaging is made with FSC-certified paper from well-managed forests, inks based on naturally renewable raw materials and all jars are recyclable.