After long, successful careers at the prestigious beauty brand La Prairie, Lynne Florio and Renee Tavoularis decided to combine their two passions—wellness and beauty—to create Planted in Beauty by Well Within. The skin care line was created with the philosophy that wellness and beauty are inextricably linked. Taking a holistic approach meant the ingredients had to be derived exclusively from natural sources and contain the highest level of organic content. Florio and Tavoularis also wanted the brand to be completely free of chemicals and toxins, including parabens, phthalates, and synthetic fragrance and colors—the most common chemicals found in skin care products. Planted in Beauty products also do not contain alcohol which is drying to skin.
The wellness and beauty theme is also evident in the package design. The sleek and modern airless pump bottle evokes luxury and allows for a measured dosage while the simple botanical imagery conveys the natural aspect of the brand.