Kellogg Launches New Cereal to Support Digestive Health
HI! Happy Inside is a new cereal from Kellogg made with prebiotics, probiotics and fiber. The launch of the new product is to make digestive wellness support both easy and accessible.
Consumers have three flavors to choose from: Simply Strawberry, Bold Blueberry and Coconut Crunch with each variety offering 1 billion live probiotics from active strains, 2.5 grams of prebiotics and up to 9 grams of fiber.
The new product is being sold in 34.5-ounce resealable bags at Costco and Boxed for a suggested retail price of $12.99, while six-count cups are available on Amazon at a suggested retail price of $13.99. Kellogg said individual cups will be available nationwide in food, drug and e-commerce channels in early 2019 for $1.99.