When crafting the original visual identity for the brand range Lewis Moberly introduced a three-toned label around the neck of each bottle that subliminally represents the layers of the rich soil that gives the Bride Valley range its refined flavor.

A contemporary monogram was also created that reflects the form of the valley in a diecut shape, with a carefully crafted typography to bring elegance to the presentation. Each label also carries the Spurrier Coat of Arms as a watermark on the paper.