Avec worked closely with the Care team to strategically design every aspect of the brand identity, including messaging, packaging, website design and development, copywriting and art direction. The designs created for the Care range reflect the brand attributes: the products are honest, straightforward and effective. The stripped-back, modern designs reflect the simplicity of the daily routine the range is designed for as well as the advanced approach to the product formulations.

As well as the designs, Avec developed a visual brand language for Care, to be used across all touchpoints from the website, a brand book and social media to the packaging.