Lululemon, known for its women’s athletic apparel, has launched a line of personal-care products, including a dry shampoo, deodorant, face moisturizer and lip balm.
In an effort to grow beyond its core apparel business, the maker of trendy yoga pants and patterned sports bras recently began to sell the personal care products in 50 stores and online.
The line is called Lululemon selfcare, packaged in tubes for easy use. The face moisturizer is called Sweat Reset, and is available in two sizes: .9- and 16-oz. tubes with pump.
Lululemon is already seeing explosive growth. Traffic in its stores was up 8% during the latest quarter, while digital sales surged 35%, surpassing expectations.
“The main driver continues to be our core categories across both men’s and women’s,” like leggings and jogger pants, CEO Calvin McDonald told analysts this month. “However, we’ve identified several areas of white space, where we can test the waters and bring innovation to our guests.”
In addition to its new body care line, Lululemon has also hinted at launching a shoe line.