Whether as a gift with purchase or as part of a gift set, the inclusion of a little something extra seduces consumers. Quadpack’s Secondary Packaging team offers brands an ideal way to do this with the Moo Collection, a catalogue of high-quality skincare accessories and keepsakes.
“It's a collection that has evolved from market demand and will continue to grow organically,” explains Amanda Bocker, Quadpack’s secondary packaging specialist. “We are keeping our eyes open for new additions and doing a lot of investigating into what consumers want.”
For beauty brands, the Moo Collection represents a winning design-to-delivery concept. Each accessory responds to current skincare needs and trends, particularly that of sustainability and favoring natural ingredients and materials.
For cleansing formulas, the collection’s Tourmaline Konjac Sponge and bamboo face pads help cut down on cotton wool. The dual-ended Clay Mask Spatula has a brush on one end and a hygienic and washable silicone spatula on the other; an eco alternative to the single-use Q-tip. Moo’s ready-filled face masks are packed with essential oils. And for a timeless feel, old-fashioned blotters and muslin and cotton flannels push home the message that gifts with purchase don't need to be cheap, but rather items that look great on a bathroom shelf and designed to be keepers.
The Moo Collection is presented as it would at point of sale: in craft paper sheaths and envelopes, which Quadpack can print with a brand’s own graphic identity. The accessories themselves also offer opportunities for a bespoke accent, from embroidery on the cloths and flannels, to screen printing on the handle of the spatula.