Hank’s Gourmet Beverages, the Philadelphia-based, third-generation family business which helped launch the craft soda boom in the mid-1990s, announced that it’s marking its 25^th anniversary with throwback labeling across its 10-flavor line. The announcement was made here today by.

The new labeling revisits the style of Hank’s launch brand, its Hank’s Gourmet Root Beer, named in honor of the company founder, businessman and Philadelphia politician Hank Salvatore. The belly of each bottle will feature the classic oval label set against a silver and red background with the word’s “Philadelphia Recipe” honoring the city’s notoriety as the birthplace of root beer and the root beer float. The neck label will feature the words “25^th Anniversary” as a shoutout to the brand’s milestone. The new packaging will hit shelves later this month.

“We’re honored that our family company has achieved this milestone, our Silver Anniversary of good taste if you will,” says Tony Salvatore, partner and chief customer officer of Hank’s Gourmet Beverages. “From a modest regional brand to one that spans coast-to-coast, from one flavor to now 10 and soon more, our good fortune and growth has been most gratifying. We’re eternally grateful to the support of our partners in the trade and our die-hard consumers, the two groups who have made our success possible.”