Flexible packaging provider Parkside announced it has collaborated with Addo Food Group to develop a sustainable and recloseable pack for Addo’s range of Asda festive mini sausage rolls.

The pack is a PET tray and lid solution with a heat-seal lidding film laminate and built-in reclose technology. Alongside being 100% recyclable, the pack also delivers improved barrier performance to keep products fresher for longer.

Alexandra Maudsley, project manager at Addo Food Group, says, “As an industry, we must be acutely aware of the growing issue of food waste. We need to create innovative packaging solutions that enable consumers to reduce waste figures by keeping their products fresher for longer.”

The reclose feature from Parkside supports consumer efforts to reduce waste by retaining moisture within the pack and avoiding products from drying out after opening. It also enables the consumer to avoid using additional plastics, such as cling film, to protect food once opened.

Maudsley adds, “As a business, we pride ourselves on being innovators and industry leaders in the chilled savory pastry market. We work tirelessly to understand the needs of our customers and, by developing this sustainable pack with Parkside, we know that this new pack functionality delivers longer-lasting products for greater consumer convenience and food waste reduction.”

Staci Bye, new business development manager at Parkside, says, “Addo is an adventurous and responsible brand with respect for people and the planet. Working with the team to deliver signature Parkside packaging performance was a privilege. We were extremely pleased to help the brand achieve an innovative pack solution without compromise — it is sustainable while addressing heightened consumer demand for everyday convenience.”