SeaPak frozen seafood asked Smith Design to strengthen and modernize brand identity across their entire portfolio. Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to powerfully change its image on shelf. This included restaging all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability & findabillity at retail and club.
Talenti Gelato & Sorbetto, the world’s best-selling packaged gelato, announces a re-branding effort that modernizes the look and feel of the product, as well as the introduction of four new flavors to its growing line of all-natural gelatos and sorbettos. The new packaging and flavors will begin to roll-out to retailers nationwide in April 2013.
Single-serving packages heat up the freezer aisle.by: Elisabeth Cuneo, Associate Editor To see a PDF of this article as it appears in print, Click Here Packaging for one is sprouting