Despite the challenges often presented by flexible packaging in terms of consistent recycling channels, the format remains a preferred choice for brands, retailers and consumers alike.
Consumers continue to become more aware of single-use plastics, food waste and recycling, particularly with the rise of documentaries like Seaspiracy. This has led to many brands seeking new and innovative methods to meet consumer sustainability expectations and to capture market share.
New research from Aquapak shows that 76% say the fashion/retail industry is not doing enough to reduce plastic packaging and 67% want to see a greater use of paper-based packaging.