Articles Tagged with ''consumer demands''

The Nature’s Variety pet food pouch includes 10% recycled content [mass balance approach] and can help comply with the 2030 target required by the EU’s Packaging and Packaging Waste Regulation (PPWR) for contact-sensitive packaging. The brand’s medium-term goal is to reach 30% recycled content by 2030.

The 52% of pet owners actively seeking sustainable packaging is just one example of sustainability continuing to ascend the pet food sector agenda.

A report that recently caught our attention is "The Tipping Point: Building trust in the circular economy," developed by BSI in collaboration with the University of Cambridge’s Institute for Sustainability Leadership. The report touches on consumers’ views of recycled packaging and efforts to achieve a circular economy.

Choosing the right cap and spout is essential for making an impression and optimizing production. In a market focused on first impressions, safety, and sustainability, packaging is a crucial business decision, especially for rigid and flexible packaging.

A multi-material approach to packaging provides key benefits for suppliers and customers by ensuring large, sensitive, and high-value goods arrive defect-free while controlling costs. By re-evaluating packaging processes and materials, suppliers can enhance customer value.

Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.

TIPA’s Daphna Nissenbaum says compostable packaging has emerged as a vital tool in the industry’s sustainability arsenal, adding that rapid advancements in innovation and growing consumer demand will make this year a turning point.

By conducting studies that explore consumer attitudes and preferences around sustainable packaging and pack changes, brands can make informed decisions that balance environmental impact with customer satisfaction.

Restaurantware's Jamil Bouchareb says the packaging industry in 2025 is poised for bold reinvention, driven by a mix of technological breakthroughs, evolving consumer values, and new opportunities to redefine its role in a rapidly changing world.

Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.