New report prepared for GMA by BCG, Google, and IRI highlights benefits for early movers as industry approaches a digital tipping point
September 3, 2014
CPG companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current one percent penetration will likely expand to five percent and could accelerate to as much as 10% in short order, according to a new report
Nate’s to reveal new product packaging and non-GMO label
August 19, 2014
In addition to the improvements on appearance, the new design will also emphasize the brand’s recent non-GMO status and showcase Nate’s latest efforts to create all-natural and exceptionally healthy products for consumers.
According to Market Force study, milk, cheese and chips are most prevalent private label purchases
June 20, 2014
More shoppers are purchasing private label (store brand) products this year compared to last year, according to a recent study of more than 6,200 consumers by Market Force Information
Survey also shows fewer than 1 in 4 having “emotional” conversations about food
June 3, 2014
The number of American consumers who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years.
Only 43% of Surveyed CPG executives think their company has a clear, well-understood strategy
December 5, 2013
Consumer packaged goods companies are underestimating the e-commerce channel’s growth potential and consequently may be missing out on a substantial market opportunity, according to the first of a two part Deloitte study, “Digital Commerce in the Supermarket Aisle.”
Consumers are continually changing the way they view, interact with and discard packaging. Whether you're a manufacturer or a product marketer, you know how important it is to reflect the changing needs of the consumer in your products.
