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Home » consumer and retailer trends

Articles Tagged with ''consumer and retailer trends''

GenZ kids have their say in the beverage aisles, and it’s often NO

Here’s how brand marketers can help.
Suley Muratoglu
October 3, 2013
Whether it’s a grade-schooler tugging on mom’s skirt or a toddler stretching and pointing from their perch in the grocery cart, kids tend to get what they want when it comes to beverages they’ll be expected to drink, says the research.
Read More
Consumer Trends

How to prepare for the growth of online grocery shopping

What does it mean for brick-and-mortar retailers?
Suley Muratoglu
July 11, 2013
Amazon.com and Google are expanding into the world of online grocery shopping with convience purchasing and delivery options. How can brick and mortar stores stay relevant and emphasize the benefits and pleasure of shopping in person in this ever changing grocery marketplace?
Read More

Greek yogurt continues its sales growth marathon

May 31, 2013
In the wake of the Greek yogurt craze, yogurt remains a superfood with significant upside, according to a recently released report from Packaged Facts, The Yogurt Market and Yogurt Innovation: Greek Yogurt and Beyond. Packaged Facts forecasts that U.S. retail sales of yogurt will approach $9.3 billion by 2017, up from $7.3 billion in 2012. Even with its recent market growth, yogurt continues to be consumed at a much lower per capita rate in the U.S. than in other countries where yogurt is a staple. Moreover, yogurt is spreading beyond the breakfast daypart, reflecting the "breakfast-all-day" culinary and menu trend.
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