Consumer and retailer trends - Articles - Page 2

Spotlight

Packaging Line Optimization in the Age of a Pandemic

Changes that occurred during COVID-19 and lessons learned

March 31, 2021

There were many variables that affected how packaging lines were run — even the suppliers who have customers in consumer packaged goods companies (CPGs) felt the changes.

Market Trends

Top Packaging Considerations for Premium Pet Food Brands

Keep your brand on the cutting edge with quality packaging.

Tom Morsheimer

March 24, 2021

A recent report by Packaged Facts estimates the overall U.S. pet food and treats market at $39 billion in 2020. Given the increase in pet adoption in 2020, seasoned and new pet parents alike are seeking the best options for their four-legged companions.

Brand Packaging: Post-COVID

COVID-19: How Brands Can Respond To New Lifestyles with Empathy

Brands have to evolve their offering to align with current needs, which currently means community mindedness as well as being responsive to uncertainty.

Matt Caldwell

March 23, 2021

Months from the start of the COVID-19 pandemic, there appears to be widespread transition on the part of brands: leading away from a “hunker down” mentality centered on protecting availability, and instead moving toward a prolific period of new product development and fresh marketing strategies.

Data Watch

Cannabis-Infused Edibles Market to Climb

March 19, 2021

According to a report from Zion Market Research, the global cannabis edibles market was valued at approximately USD 2,376 million in 2018 and is expected to generate around USD 11,564 million by 2025, at a CAGR of around 25.4% between 2019 and 2025.

Cannabis Packaging

The Evolution of Cannabis Packaging

Packaging for cannabis products evolves as new products appear and the promise of a bigger marketplace looms

Mark Suchy

March 16, 2021

The two principal purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.

Data Watch

Chicken Remains Poultry of Choice for U.S. Households

November 3, 2020

Demand for poultry packaging is forecast to increase 3.4% per year from $4.2 billion in 2019 to $4.9 billion in 2024, according to the report “Meat, Poultry & Seafood Packaging,” by The Freedonia Group.

PACK EXPO Connects: Preview

Easing Product Safety Concerns in Today’s Climate

How brands can leverage packaging to uphold consumer expectations amid the COVID-19 crisis

Tom Egan

October 13, 2020

Amid this uncertainty, consumers are practicing new approaches to various aspects of their lives, including how they conduct visits with loved ones or how they clock in for work. In particular, COVID-19 has prompted a major shift in how people shop.

Packaging Strategies Editor's Note Main Image

Editor’s Note: Hype and Hysteria

Kristen Kazarian

May 11, 2020

Our daily lives have been upended since this pandemic hit. Many people across diverse industries were furloughed or lost their jobs entirely. The global economy was hit and we feel it in the United States. In fact, the Business Insider reports that the U.S. economy may slump 30% in this second quarter.

Editor’s Note: The Ghosted Generation

April 12, 2020

Consumer trends constantly cover Baby Boomers, skip Gen X and then cover millennials (Generation Y) and Generation Z. Why?

Brand Packaging: Technology

Using 3D Technology to Improve Experience & Brand Packaging

VR isn’t just for consumers — brand leaders can leverage packaging technologies to improve their internal packaging approval processes.

Ali Moosani

August 12, 2019

In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.