The other day I received in the mail something called “LastSwab.” I didn’t have a clue what it was, so I opened the package, and lo and behold: a carrying case for one lone cotton swab.
Chicken Cock Distilling announces that, after nearly a century hiatus, Chicken Cock Whiskey is back. Inspired by a 157 year-old legacy, Chicken Cock is making a triumphant return to the market with a new look and fresh flavors.
Old El Paso debuts new squeezable bottle for salsa, guacamole and soured cream
March 20, 2013
RPC Containers Corby has developed a custom-designed squeezable 300ml bottle for a range of accompaniments from General Mills’ famous market-leading Old El Paso brand. The multi-layer polypropylene bottle is delivering an ambient shelf life of 18 months for Old El Paso Chunky Salsa, Chunky Guacamole and Soured Cream Topping.
As all of us in the food and beverage industry are quite aware, there is much more to successful packaging than merely branding a new product or updating graphics.
