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Home » package design

Articles Tagged with ''package design''

Honey liqueur debuts two new flavors

Packaging tells lore behind Barenjager brand
January 2, 2014
Barenjager, the original honey liqueur, is proud to introduce Barenjager Honey & Tea, a delicious blend of premium honey and tea liqueur; and Barenjager Honey & Pear, a delightful combination of premium honey liqueur and Williams pear brandy.
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FIT exhibition communicates powerful brand identity through an everyday item

Fashion Institute of Technology's exhibit is on view December 18, 2013–January 30, 2014
January 2, 2014
Project Carton shows how gable-top containers allow brands to communicate their message to consumers.
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Guest Blog

The Whole Package (Part 3)

Converting browsing to buying: Keys to Effective Packaging Design
December 30, 2013
So your PDP (principal display panel) worked overtime in getting your potential customer to pick up the product. What needs to happen now in order to get them to buy?
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Episode 59: Happy Holidays- December 2013

December 17, 2013
Happy Holidays from Food and Beverage Packaging magazine.
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Christmas looks sweet in RPC confectionery packs

December 13, 2013
It’s beginning to look a lot like Christmas thanks to RPC Containers Blackburn’s packaging for festive Mondelēz International confectionery.
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Soft drink cozies up with holiday sweater design

Bluemarlin designs ZEO’s for Christmas package
December 13, 2013
Taking its inspiration from retro-style Christmas jumpers, the festive new look features a ‘knitted’ logo and a snowflake ‘stitched’ on to the cap.
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Holiday gift package of apple cider caramels debuts

Lake Champlain Chocolates, Citizen Cider and Happy Valley Orchard partner for new caramel
December 12, 2013
Vermont chocolatiers Lake Champlain Chocolates are no stranger to collaborations with local purveyors of food and drink. Now, the chocolate company is teaming up with Citizen Cider and Happy Valley Orchard to create a new apple cider caramel.
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New wine bottle doesn't cut corners

California Square wine launches in first-of-its-kind square bottle
December 4, 2013
Truett-Hurst Inc., the leading Sonoma County wine producer of the Truett-Hurst and VML brands, announces the launch of its all-new line of eco-friendly "California Square" fine wines.
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Successful design partnership kicks out new package

Ideas that Kick extends new MOM Brands acquisition
December 3, 2013
Minnesota-based breakfast cereal manufacturers MOM Brands recently tapped Minneapolis-based design consultancy Ideas that Kick for help extending a newly acquired natural baking mix brand into the breakfast cereal aisle.
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Market Trends: Branding and packaging

Brand promises and food packaging: Does your brand measure up?

Steve Kazanjian
November 30, 2013
In today’s omnichannel marketplace, packaging is still the only marketing communications vehicle that reaches 100% of shoppers.
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