Initial testing shows Fave Juice bottles have shelf-appeal
January 30, 2013
The juice package, created by Chicago-based Berlin Packaging and the re:group creative agency in Ann Arbor, Michigan, did the job so well that the test launch at The Fresh Market’s 125 stores in 25 states tripled Fave’s sales forecasts.
Icon Packaging sets out to transform the traditional wine box with its patented wine carrier that transforms into a fully functional and branded wine rack. Icon will be unveiling its latest designs at the Unified Wine and Grape Symposium in Sacramento, CA on January 30th and 31st.
Craft Brew Alliance releases first craft beer brand in the US.
January 24, 2013
Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.
Jean Paul Gaultier Coca-Cola contour bottles earn further packaging awards.
January 24, 2013
This year has started with recognition for Ardagh Group and the team who produced the Jean Paul Gaultier Coca-Cola contour bottles. The eye catching limited edition containers, which had already been honoured in 2012 with trophies from Starpack, Best of Metal (MPMA) and The Cans of the Year Award 2012 (The Canmaker), made it a quartet of successes when it was recognized with a Worldstar Award from the World Packaging Organization.
Odwalla introduces new brand-wide identity with more shopper-friendly features
January 18, 2013
For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.
New lid design opens for sprinkle or spoon options.
January 16, 2013
Consumers are now able easily to spoon or sprinkle their favorite Bart spices thanks to an ingenious new dual feature cap produced by RPC Containers Halstead.
Glass Packaging Institute recognizes Frïs bottle for innovation, design & shelf appeal
January 14, 2013
The Brand Union's recent dramatic redesign of The Absolut Company’s Frïs vodka bottle has earned the brand a 2012 Clear Choice Award from the Glass Packaging Institute.
Blue Marlin design heats up Green Saffron’s style.
January 11, 2013
Integrated brand design agency Blue Marlin has developed a complete branding platform for spice specialist Green Saffron. The range includes five varieties of dry spice blends, three sauces, and an award-winning specialty line.
