Articles Tagged with ''package design''

One of the lesser-known tasks for US Customs officials is confiscating chocolate “surprise eggs” from travelers. More than 60,000 surprise eggs are seized at the U.S. border each year with penalties up to $2,500 per egg. Brands such as Kinder Surprise® and Ovetto Sweet® – which contain toys inside a hollow chocolate egg -- are the top selling kids’ candy around the world. Over a billion surprise chocolate eggs are sold worldwide each year but have been illegal in the U.S. due to the 1938 Food, Drug and Cosmetic Act which prohibits inedible objects inside a candy. The design which is those products’ essence is what makes them illegal in the USA.

Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. A visual expression of the brand's Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years.

Chicken Cock Distilling announces that, after nearly a century hiatus, Chicken Cock Whiskey is back. Inspired by a 157 year-old legacy, Chicken Cock is making a triumphant return to the market with a new look and fresh flavors.

Talenti Gelato & Sorbetto, the world’s best-selling packaged gelato, announces a re-branding effort that modernizes the look and feel of the product, as well as the introduction of four new flavors to its growing line of all-natural gelatos and sorbettos. The new packaging and flavors will begin to roll-out to retailers nationwide in April 2013.

RPC Containers Corby has developed a custom-designed squeezable 300ml bottle for a range of accompaniments from General Mills’ famous market-leading Old El Paso brand. The multi-layer polypropylene bottle is delivering an ambient shelf life of 18 months for Old El Paso Chunky Salsa, Chunky Guacamole and Soured Cream Topping.

The design for this first edition is an inkwell-shape bottle that can be used as a serving dish. The product is delivered with a unique wooden serving spoon handmade by Mayan artisans. The idea was to make honey as collectible as perfume or jewelry.

In an executive survey of 132 consumer packaging goods’ manufacturers and retailers, 88.6% expect their company’s sales in the warehouse club channel to increase in the next three years, according to a January 2013 report from market research company Deloitte LLP.

Lake Champlain Chocolates (LCC) announces a new line of organic chocolates, including ten bars and five bite-sized squares.

New York-based brand and innovation firm Beardwood&Co. has partnered with Honest Tea®, the nation’s top-selling organic bottled tea company, to co-design the aluminum can graphics and outer packaging for Honest Fizz. HONEST® Fizz is a new, naturally sweetened zero calorie soda line sold in slim 12-ounce cans and 6-packs in four flavors: Lemon Limey, Orange Pop, Professor Fizz, and organic Root Beer.

MMR’s associate director of packaging and design, Stergios Bititsios, explains why brand owners shouldn’t fear the modernization of packaging as long as consumer perceptions are considered.