evian Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.'s premium water segment in the early 1980s.
Saxco International assists Heaven Hill Distilleries with all important packaging for the introduction of High Rise Vodka
July 9, 2013
Inspired by a time reminiscent of the good life when people demonstrated an appreciation for quality,
Heaven Hill Distilleries, Inc., of Bardstown, KY, is launching its premium High Rise Vodka in limited markets in the United States. Heaven Hill Distilleries is the nation’s largest independent family-owned and operated spirits producer and marketer and the world’s second largest holder of Kentucky Bourbon.
Research has suggested that a third of consumers would pay more for the convenience of being able to reseal certain types of packs and Payne is keen to understand some of the driving forces behind purchasing decisions.
To innovate in the crowded space of consumer-packaged goods, companies spend countless hours of effort optimizing their products to make them more desirable to consumers. But what happens when they’ve made the stuff inside the package as good as can be?
Mike and Ike are re-uniting for the love of their fans and their passion for MIKE and IKE candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about -- MIKE AND IKE candy.
New "Dust Cutter" Lemonade uses Ball's Alumi-Tek Bottle
June 21, 2013
Hold on to your (bottle) caps, there is a new sheriff in town. Newcomer Dust Cutter Beverage Company has launched its brand new line of all-natural lemonades in Ball Corporation's 16-oz. Alumi-Tek bottles.
New Perrier bottles feature the art of Andy Warhol
June 19, 2013
Celebrating its history with the pop art icon and Warhol’s belief that “pop art is for everyone,”
Perrier also offers a chance to take home an original Warhol work of art.
You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.
Lundberg Family Farms uses Velcro technology in stand-up to win gold award.
June 12, 2013
Lundberg Family Farms, a leading U.S. producer of organic rice and rice products, is a Gold award winner in the flexible packaging category of the 2013 PAC Leadership Awards.
Summit Brewing Company’s Union Series debuts new package
June 10, 2013
The Union Series Meridian Session Ale is the first package design featuring Duffy’s complete rebrand of Summit Brewing Company, including identity, packaging and more.