Articles Tagged with ''package design''

How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.

ZEO, an innovative soft drink experience from Freedrinks Ltd, is expanding its offering with three enticing new variants, aptly called Burst, Crush, and Zest. Global branding and design agency Blue Marlin has created packaging for the new range which will be available from May in bars as well as in retailers from supermarket to high-end department stores, including Harvey Nichols.

Nature’s Coffee Kettle is a coffee brewing system for campers, hikers and coffee connoisseurs. Now the company’s updated spouted pouch from Flair Flexible Packaging helps Nature’s Coffee Kettle better communicate the unique brewing method and the freshness of the custom-roasted gourmet coffee.

Boulder Brands is introducing innovative square packaging for its Smart Balance and Earth Balance buttery spreads. The industry-first switch from round to square packaging will save more than 50 percent in dairy case and warehouse space, but will result in no change in product price, weight, volume and ingredients.

 

Appearances can be deceiving. Millennials represent the fastest-growing segment of luxury goods-and-services purchasers, according to a recent study by American Express. Yet they are also giving rise to a new lifestyle that can be characterized in two words: frugal and green. 

SeaPak frozen seafood asked Smith Design to strengthen and modernize brand identity across their entire portfolio. Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to powerfully change its image on shelf. This included restaging all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability & findabillity at retail and club.

Mars Chocolate North America will debut an expanded collection of American Heritage Chocolate products—now including four different formats—available in colonial-inspired, commemorative packaging. The debut will take place at “A Celebration of Chocolate on the Bay,” an event hosted by the San Diego Maritime Museum being held this weekend. American Heritage Chocolate is an authentic historic line of products—based on a recipe from the 1750s—that celebrates chocolate’s important role in the lives of Americans during the 18th century.

In Canada, consumers recognize the syrup can immediately and, embodied in its classic design, the package has changed little in appearance, reinforcing the connection made between that packaging and the syrup itself. To such an extent, in fact, that to a Quebecer, taking maple syrup from a can is simply how it’s done, and alternative packaging formats fail to perform as strongly in the market.

According to a report from the American Pet Products Association regarding industry statistics and trends, Americans are pampering their pets by purchasing items for them that go well beyond the bare necessities. Pets now receive gourmet and organic food options with special consideration for allergies, dietary restrictions or a special healthy diet.

The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand's legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer.