New Chobani Gimmies come in colorful, different packaging styles with fun fruit characters on the packaging signifying the flavor. The brand met with parents and children around the U.S. to develop the Gimmies platform.
Stonyfield Organic introduces three new snack packs featuring a duo of creamy organic lowfat yogurt paired with either organic graham crackers or organic pretzels for dipping.
Chobani launches a new look on its packaging, featuring a less-bright white with watercolor paintings of fruits rather than photographs; the words "Greek yogurt" will appear smaller as the company aims to move beyond yogurt.
For yogurt companies that offer various lines and niche products, package color, shape and printing choices help consumers find their favorites quickly on store shelves.
