Vendors in the chocolate market are introducing a range of new and creative packaging and branding to attract customer attention in order to increase shelf life and revive customer interest.
FINE & RAW, a craft chocolatier based in Brooklyn, N.Y., has launched its redesigned signature line, featuring colorful packaging, two new flavors and thinner bars.
Specialist company Theegarten-Pactec presents its latest developments for packaging chocolate products: CFW-D, the high-performance packaging machine for overwrapping chocolate products with a top performance capability of up to 1,400 products per minute.
Ferrero U.S.A, Inc. has launched Kinder Joy, a unique two-in-one product that offers a delicious treat with an added little surprise. A plastic egg-shaped package is comprised of two separately sealed halves: One half contains a delicious treat made of two soft cream layers; the second half contains a toy to assemble and play with.
Global chocolate and confectionery machinery demand is projected to advance 7.1 percent per year to nearly $4 billion in 2021. Once considered luxury products in some developing nations, chocolate and other sweets have become more easily attainable as living standards increase in these countries, thus driving growth for this machinery.
