New paper says that collecting more material without strong, reliable demand for recycled film risks simply shifting material without delivering real circular outcomes.
In this interview, Ashley Burkle of Identiv explains how technologies such as ultra-thin NFC inlays are enabling a new balance between form and function. Integrated discreetly within materials, these technologies preserve the visual brand goals of packaging while adding subtle intelligence and interactivity.
Position paper identifies six policy levers — Funding Model, Funding System Design, Fee-Setting & Eco-modulation, Performance Targets, Responsible End Markets, and Covered Materials — that states can use to build structured, harmonized EPR systems.
Initiative aims to inform improved packaging design and recycling processes, ultimately contributing to a more circular economy for flexible plastic packaging.
Sarah Marshall of NOVA Chemicals sees some good news on the recycled polyethylene (rPE) front, noting that collaborative efforts between recyclers, resin producers, and brand owners are taking shape.
Sarah Marshall of NOVA Chemicals notes positive developments in recycled polyethylene (rPE), highlighting collaborative efforts among recyclers, resin producers, and brand owners.
To identify more circular solutions, the RecyClass PO Films Technical Committee commissioned a test campaign in line with the Recyclability Evaluation Protocol for PE films.
The event brought together stakeholders from across the packaging value chain to explore how evolving European regulations are shaping logistics packaging design, recyclability, and material selection.
From January 1, 2026, Arne Jost, Mike Jefferson, and Liz Morrish will form a new leadership team, building on the strong foundations and collaborative spirit established under founder Graham Houlder’s direction. Together, they bring more than 90 years of experience in packaging, circularity, and sustainability.