AMERIPEN, The American Institute for Packaging and the Environment, announces PepsiCo and Kellogg Company as new voting members, and A.J. Gruber of the International Safe Transit Association (ISTA) as a member of AMERIPEN’s Technical Advisory Group (TAG).
Procter & Gamble aims to make packaging for 20 leadership brands, including Always, Ariel, Dawn, Fairy, Febreze, Head & Shoulders, Pantene, Pampers and Tide, 100 percent recyclable or reusable by 2030. Plans also include cutting greenhouse gas emissions in half.
Three demands from consumer packaged goods (CPG) companies — single source solutions, increased machine versatility and a move to flexible packaging—are pushing the packaging industry toward unprecedented heights, according to PMMI’s 2017 State of the Industry – U.S. Packaging Machinery report.
Smart & Final Stores Inc.—the neighborhood warehouse grocery store—selected packaging design agency Voicebox Creative to refresh the look of its signature First Street private label brand, which makes up over 75 percent of Smart & Final’s private label sales.
Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.
