Articles Tagged with ''brand marketing campaigns''

This time with an exclusive bonus for consumers

Frito-Lay leverages long legacy of farming - and 100% sustainably-sourced potatoes - to deliver the same great taste of Lay's grown in fields mixed with NFL soil

A rolling release planned through 2021.

Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.

Lay's has unveiled its Smiles campaign along with 31 stories across a variety of flavors and varieties — all featuring the faces of "Everyday Smilers" who are making an impact in their local communities and beyond.