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Home » legacy brands

Articles Tagged with ''legacy brands''

Colgate.jpg

Colgate Launches Recyclable Toothpaste Tube with "Recycle Me!" Packaging in the U.S.

February 17, 2022

Colgate is rolling out its breakthrough recyclable tube in the U.S. and using a bold message on its package to help get the word out.


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Irish_Spring_family-3.jpg

Fresh New Look for Irish Spring Soap Stylishly Evolves Legacy Brand

February 9, 2022

New structure and graphic design rooted in fresh, clean scent and raw natural beauty


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Flavors 3 web (Attributed to Ben Hider _ AP Images).jpg

Coca-Cola Announces New Taste & Refreshed Design

January 21, 2022

Brand introduces coffee portfolio and new packaging delivered via robots.


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Lays_Golden_Grounds_Team_Bags.jpg

Lay's Celebrates Football Fandom with Golden Grounds: A First-Of-Its-Kind Lineup of NFL-Inspired Chips

January 13, 2022

Frito-Lay leverages long legacy of farming - and 100% sustainably-sourced potatoes - to deliver the same great taste of Lay's grown in fields mixed with NFL soil


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Dawn EZ-Squeeze on Sink CounterWEB.jpg

Dawn Introduces Upside-Down Dish Soap with Self-Sealing Valve

January 13, 2022

Inverted bottle, no-flip cap and self-sealing valve allow for easy one-handed use of every last drop of soap.


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Tic_Tac_Packaging_Featuring_Positive_Messages.jpg

Tic Tac Launches New Limited-Edition Packaging Featuring Positive Messages

January 11, 2022

To further spark positivity, Tic Tac also hosts "Share the refreshMINT" sweepstakes and debuts new Tic Tac Messenger with augmented reality experience.


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Packaging Strategies Editor's Note Main Image

Editor’s Note | Packaging Wake Up Call

For legacy brands, reinvention comes at a cost but it’s worth it.
Kristin Joker
January 10, 2022
For nearly a century, we have been opening English muffin packaging wrong. We, the groggy, have fought to unwrap cellophane English muffin packaging for decades. But that was only half the battle.
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100yr

Betty Crocker Celebrates 100th Birthday by Giving Fans a Chance to Have their Recipe on a Custom Box for the First Time Ever

October 21, 2021

Betty Crocker brings to life the stories and recipes of home bakers and culinary enthusiasts for centennial celebration.


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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

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Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Main image for podcast with Kevin Kelly regarding Flexible Packaging for Produce. Main image includes Kevin Kelly’s headshot and an image of potatoes in a bag incorporating 30% PCR content.

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See the Top 100 Food and Beverage Packaging Companies of 2026

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