Bellisio Foods, makers of Michelina’s, is test-marketing a
new line of frozen foods cross-branded with “The Joy of Cooking.”... I just have one problem with the concept: Isn’t the whole
point of buying frozen foods to experience the joy of not
cooking?
While the wireless sensor technology
mentioned in the press release below describes applications for consumers, I
see potential for use in food and beverage manufacturing plants as a way to
remotely monitor packaging machinery for preventive maintenance.
I don’t find it surprising that consumers are
causing an uproar in response to POM’s transition from a glass container to a
polyethylene terephthalate (PET) bottle.
I’ve heard a lot of abstract talk about the
importance of training, but Debra’s words brought it home to me in the way no
consultant or equipment supplier could. Here’s a woman who wants, in fact is
desperate, to do a good job, and is stymied by lack of training.
Cell phones. PDAs. Bluetooth. Wireless communication continues to advance in our personal lives and in the business world. Acceptance in packaging departments has been spotty at best, though. Perhaps you would use more wireless technology if you could clearly see the benefits.
Well…take a look at these production and marketing ideas:
A tremendous outburst of creativity in packaging has happened over the last several years. Retailers, their supplier partners and, especially, packaging companies should take advantage of the many innovations that not only improve product usage but also make them more salable. However, everyone in the supply chain should be careful to obey the disciplines imposed by the shelf environment as they enjoy the fruits of the designers’ inventiveness.
Consider the packaging materials, shapes, flavors and benefits offered by today’s non-alcoholic beverages. (Four materials) X (10 shapes) X (20+ flavors) X (20+ benefits) = at least 16,000 options in convenience stores alone.
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