IGA USA (Independent Grocers Alliance)-the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $21 billion per year-provides its retailers with an extensive and sophisticated private-label program. And the labels are a major component of its branding process. What’s interesting is that the organization’s label designers, under the direction of Dave Bennett, IGA senior vice president of procurement and private brands, are rigorously applying three straightforward criteria to make this label program pack the punch it needs.
One great ice-breaker among food and beverage industry execs is to talk about the calls they’ve received from people who want to break into the business. I’m sure you and/or your colleagues have fielded them; magazines get them, too. I’m talking about the guy whose mother-in-law makes this great beef stew, and it would sell like wildfire if they could just get it into the supermarkets.
The meat industry is facing widespread challenges. People are being
advised to eat less of it for health reasons. Plus safety questions
about antibiotics, hormones, e-coli and now cloning have consumers a
bit on edge.
Last month we discussed the problems that U.S. companies faced during
2007 with respect to products imported from China that posed serious
health and safety concerns and subsequently had to be recalled.
If you think training is expensive, consider the alternative. One way to classify training is task specific and general. An example of task specific training is teaching operators how to run a particular machine. An example of general training is teaching mechanics effective troubleshooting skills to be used throughout the plant. Both are essential to ensure smooth running lines.
One of the things
we’ll remember from 2007 is the many recalls of product imported from
China. Almost every month, the public was hit with another health scare or
product safety concern that resulted in recalls: pet food that contained
melamine, toothpaste with diethylene glycol, toys with lead-based paints.
Going green is turning
into a growth industry. Both consumers and suppliers are talking about it.
Expectations are changing. Being kinder and gentler to our planet has
become part of who, and what, many of us want to be. Buying green products or using green packages helps to satisfy the
“virtue quota,” the amount of goodness people need to
contribute to the world to feel like good people.
It is human nature that we
are much more likely to respond to a single large event than a number of
small events. This is true even though the cumulative effect the small
events may exceed the single large event.
The September issue of Packaging Strategies is the PACK EXPO Show issue, and offers articles on IIoT, pneumatic systems on a stretch wrapper, sanitary machine design, gender neutral branding, dairy food trends and more!