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Home » Authors » Mona Doyle

Mona Doyle

Mona Doyle is the CEO of The Consumer Network Inc., a firm that regularly takes the pulse of consumers on packaging issues. She publishes The Shopper Report newsletter. Contact her at 215-235-2400 or Mona@ConsumerNetwork.org.
Articles

ARTICLES

CONSUMER INSIGHTS: Zippers are both loved and hated

Mona Doyle
September 30, 2009
No Comments
There is a gap between how well zippers can work and the way that many zippers actually do work as consumers struggle to open and close them. In the consumer
Read More

COVER STORY

Mona Doyle
August 27, 2009
No Comments
CONSUMERS WILL PAY MORE FOR SOME PACKAGING IN A RECESSION
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Bring back the cows

Mona Doyle
July 1, 2009
No Comments
When did dairy products lose their connections with cows and become synonymous with convenience and processed foods? What happened to fresh milk, fresh cream, peaches-and-cream complexions, fresh butter, buttermilk and
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Revisiting refills

Mona Doyle
May 1, 2009
No Comments
For economic and environmental reasons, might we see refill packages for products not usually associated with refills, such as milk and orange juice?
Read More

The next 10 years of 'consumerism'

Mona Doyle
April 1, 2009
No Comments
Packaging will have to get moving to respond to changes in demographics, expectations, shopping habits and communications technology.
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Dangers lurk as snack packages get boring

Mona Doyle
March 1, 2009
No Comments
The biggest-selling snack packagers seem to be standing still while store-brand snack packagers and packagers in other categories are leaping ahead.
Read More

Meaty opportunities exist for packaging improvements

Mona Doyle
February 1, 2009
No Comments
Photos of “serving suggestions” on fresh meat packages appeal to shoppers who aren’t familiar with cooking.
Read More

How many beverage options are too many?

Mona Doyle
November 1, 2008
No Comments
Consider the packaging materials, shapes, flavors and benefits offered by today’s non-alcoholic beverages. (Four materials) X (10 shapes) X (20+ flavors) X (20+ benefits) = at least 16,000 options in convenience stores alone.
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Beware the downside of downsizing

Mona Doyle
October 1, 2008
No Comments
One of our shoppers summed things up by saying: “Prices are soaring, and packages are getting smaller. I think we are in a pickle.”
Read More

Zapping labels that clamor for clarity

Mona Doyle
September 1, 2008
No Comments
It’s nearly impossible to attach a universal meaning to any single word or phrase because words mean different things on different labels and to different people. This is a time of opportunity, though, to capture shoppers’ attention and trust, as more of them are trying to spend less and have more meals at home. 
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View All Articles by Mona Doyle
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