This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Mona Doyle is the CEO of The Consumer Network Inc., a firm that regularly takes the pulse of consumers on packaging issues. She publishes The Shopper Report newsletter. Contact her at
215-235-2400 or Mona@ConsumerNetwork.org.
There is a gap between how well zippers can work and the way that many zippers actually do work as consumers struggle to open and close them. In the consumer
When did dairy products lose their connections with cows and become synonymous with convenience and processed foods? What happened to fresh milk, fresh cream, peaches-and-cream complexions, fresh butter, buttermilk and
Consider the packaging materials, shapes, flavors and benefits offered by today’s non-alcoholic beverages. (Four materials) X (10 shapes) X (20+ flavors) X (20+ benefits) = at least 16,000 options in convenience stores alone.
It’s nearly impossible to attach a universal meaning to any single word or phrase because words mean different things on different labels and to different people. This is a time of opportunity, though, to capture shoppers’ attention and trust, as more of them are trying to spend less and have more meals at home.
