Beverage Packaging

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Building on last year’s growth of 4.7 percent, bottled water will again post significant increases in both sales and consumption for 2014, according to preliminary data from the Beverage Marketing Corporation

The average industry bottle weight ranges from 60-62 grams, but the new Mid-America patented design weighs only 52 grams.

Now the fermented tea has a custom bottle that has added to its cachet as well as helping the company nearly double sales in the last year.

City of London Gin Distillery’s newest product, Square Mile debuts with brand design from bluemarlin. The super premium one-shot 70CL gin launches today in England’s capital.

Centenario 25 was created in response to growing worldwide popularity of Flor de Caña’s traditionally crafted, Slow-Aged™ Nicaraguan rums

Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma's homemade pies, those memorable and loveable flavors are hot out the oven in PIEHOLE, a blend of Canadian Whiskey and pie-flavored liqueur.

It does not seem long ago that labels on beverages were simply the means by which the consumer would find the product name and a few details.

In many cases a product’s label provides the good’s primary marketing.

As if consumers needed another reason to get together with friends this holiday season, Budweiser has upped the ante on Friendsgiving by introducing a limited-edition, handmade wooden crate with 18 Budweisers and two pilsner glasses inside, all featuring authentic classic labels from 1918, 1933 and 1976.