Study shows package design plays vital role in consumer perception and shelf impact
September 5, 2013
Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released its first Package Design Audit, illustrating the importance of package design, specifically in the vodka industry.
After eight years of producing wines under different labels, Oregon-based winery, Union Wine Company, unveiled a more unified branding that represents their mission: to make quality everyday wine with Oregon character, and the least amount of pomp and fuss.
Myx Fusions embraces single-serve packaging trend for party-goers
July 29, 2013
The introduction of Myx Fusions brings an innovative new taste, look and style to the beverage marketplace. The fruit-infused, single serve moscato wine beverage boasts a partnership with superstar Nicki Minaj, chic packaging, a convenient single size and a delicious flavor based on the fastest-growing wine varietal in the U.S. It is more than something new and different: Myx is poised to change the way young women and men enjoy their wine.
Innovative beverage end available exclusively in the Canadian market
July 12, 2013
Crown is rolling out its new Vented End beverage cans for two of Canada’s top selling brands: Coors Light and Molson Canadian. The product of an exclusive partnership between Crown and Molson Canadian, it features a vented end to allow for a smoother pour, enhanced experience and a unique opening feature.
Saxco International assists Heaven Hill Distilleries with all important packaging for the introduction of High Rise Vodka
July 9, 2013
Inspired by a time reminiscent of the good life when people demonstrated an appreciation for quality,
Heaven Hill Distilleries, Inc., of Bardstown, KY, is launching its premium High Rise Vodka in limited markets in the United States. Heaven Hill Distilleries is the nation’s largest independent family-owned and operated spirits producer and marketer and the world’s second largest holder of Kentucky Bourbon.
Biondo Group re-creates new flavorful packaging for Daily's Cocktails
July 1, 2013
Daily's Cocktails, a collection of 13 single-serve, ready-to-drink favorites re-dressed in shiny silver polyfoil 10-ounce pouches adorned with new tantalizing drink shots and flavorful fruit images redesigned by the Biondo Group, are now reaching retailers nationwide.
Tennessee white whisky got a makeover thanks to Short Mountain Distillery and TricorBraun Design and Engineering, who created a 1930s-era bottle that unquestionably positions Short Mountain Moonshine as the modern-day heir apparent to white lightning
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!