Mars Edge, a new entrepreneurial arm of Mars, Inc., has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design.
If you are in business long enough, there will come a time when you’ll need to rebuild your brand. Rebuilding a brand isn’t a process that many brand owners go through regularly. To help with that process, here are five steps to rebuilding your brand.
The Sustainable Packaging Coalition (SPC) has launched the Protective Packaging Design Challenge, an open competition for entrepreneurs and start-ups to submit new ideas for sustainable protective packaging solutions.
American Eagle Outfitters Inc. has launched MOOD, a wellness and personal care product line offered at American Eagle stores and online. The genderless collection features a broad range of personal care products, bath essentials and aromatherapy in six unique scents.
Mondi's white paper, “Premium Pet Food Purchaser Survey Results: Trends, Behaviors and Insights Pet Food Manufacturers Can Leverage to Convert Consumers,” is based on research conducted by Mondi in partnership with Dow Chemical in first quarter 2019.
The chip brand has released its second annual limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips for Breast Cancer Awareness Month, partnering with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute.
Based on the new State of the Industry U.S. Packaging Machinery Report infographic by PMMI, The Association for Packaging and Processing Technologies, domestic shipments of packaging machinery is forecast to grow at a nearly 4% CAGR through 2024.
Mondi’s four-year effort with German cleaning products maker Werner & Mertz GmbH to develop a fully recyclable, flexible stand-up pouch for W&M’s Frosch-brand laundry detergent has earned certification from two independent bodies for being 100% recyclable.
Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.
The October issue of Packaging Strategies centers around packaging design, as well as features cartoning, cobots, cleanable equipment advantages, aseptic packaging, household packaging trends and more!